Shared team inbox
Assign owners, add notes and collaborate on every conversation without losing context.
12 openAssigned to Sales – EuropeAssigned to Support – UAEResolved by Ayesha
WhatsApp-first CRM for ambitious teams
Every customer conversation.
One place to grow.
wCRM brings sales, support and automation into one shared WhatsApp workspace—so teams can respond faster and grow across borders.
Built for teams in🇬🇧 UK🇮🇹 Italy🇪🇸 Spain🇦🇪 UAE🇵🇰 Pakistan
Work without the chaosWhatsApp, organised
WhatsApp, organised
for business.
Replace scattered phones and missed follow-ups with clear ownership, useful context and automation your whole team can use.
Visual sales pipeline
Move leads through clear stages and make the next action visible.
Campaigns with control
Segment opted-in audiences, use approved templates and measure engagement.
4,821messages delivered
Automation that helps
Route leads, answer common questions and trigger follow-up around the clock.
New lead→Qualify→Assign
Made for your workflowBuilt around the way
Built around the way
your industry sells.
Practical playbooks, pipelines and automation for high-conversation businesses.
01
Real estate
Turn property enquiries into viewings — without losing a lead
Explore solution →02Recruitment, visa & manpower
Move candidates from first message to placement
Explore solution →03Restaurants & hotels
Make every guest conversation feel five-star
Explore solution →04Clinics & hospitals
A calmer way to coordinate patient enquiries
Explore solution →05E-commerce & retail
Convert conversations into confident purchases
Explore solution →06Professional services
Win more clients with a faster, organised follow-up
Explore solution →International by designLocal conversations.
Local conversations.
Global ambition.
Run regional teams and customer journeys from one workspace. Configure languages, working hours, routing and campaigns for every market you serve.
Plan your international rollout →United Kingdom
Fast, consistent enquiry handling for property, healthcare, hospitality and professional services.
Italy & Spain
Coordinate multilingual customer journeys while keeping team ownership clear.
United Arab Emirates
High-volume lead management for real estate, tourism and recruitment teams.
Pakistan
Local expertise, responsive onboarding and workflows for commerce and services.
Enterprise-ready operations
Dependable by design.
Core safeguards and operating commitments for teams that cannot afford to lose a customer conversation.
Uptime SLA
Guaranteed on paid plans, backed by 24/7 automated monitoring, alerting and incident response.
Infrastructure monitoring
Automated service checks and rate-limit management keep high-volume messaging responsive and compliant.
Meta message processing
WhatsApp content passes through Meta infrastructure and is not retained on SRLINES servers beyond session requirements.
Connect your stackSkills and integrations
Skills and integrations
to ship real workflows.
Our product engineering practice brings together WhatsApp Cloud API, Node.js SaaS development, webhooks, automation and commerce.
WhatsApp Cloud APINode.js & ReactShopifyWooCommercen8n community nodeWebhooks & APIAI chat automation
Global product. Personal support.Built in Pakistan.
Built in Pakistan.
Ready for the world.
SRLINES SOFTWARE HOUSE (SMC-PRIVATE) LIMITED builds practical customer communication software for businesses that depend on WhatsApp. Our wCRM platform serves 750+ businesses with shared inboxes, campaigns, chatbots and commerce integrations.
- Meta Verified Technology Partner and SECP-registered company
- Onboarding for regional and international teams
- Published n8n community node plus Shopify and WooCommerce integrations
Leadership grounded in product
Meet Shahid Rasool.
Founder & CEO · Meta technology ecosystem specialist · Coursera-certified professional
Shahid founded SRLINES and leads its work across WhatsApp Cloud API, Node.js and SaaS product development. He has built an ecosystem spanning wCRM, Catalogify.pk, Shopify and WooCommerce integrations, and the published n8n community node.
His focus is practical: help sales and support teams own their customer relationships, automate responsibly and deploy on official Meta infrastructure.
Turn more conversations
into customers.
See how wCRM can fit your team, industry and market.